How Does Connectivity Drive Loneliness?

In recent years, along with the rise of messaging apps, social media has transformed from a one-to-many medium to a one-to-one-many-times medium.  As such, brands have been challenged with the need to make meaningful connections with their customers. As it turns out, what's best for brands is also best for customers. Let’s look at how this is so.

The Power of Distinction

In the past decade, I have seen so many highly-educated folks with tons of experience attempt to be all things to all people. Against their better judgment, or perhaps in their desire to impress, they cave to the lowest common denominator. In an effort to grow their business, they instead shrink it.