AdWords Keyword Planner update appears to be rolling out in the new interface

AdWords Keyword Planner update appears to be rolling out in the new interface

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface.

The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface.

Ginny's summary of changes makes me very hopeful about the redesign, including:

  • Improved visability into mobile's search volume share
  • New data being pulled from Google's recently redesigned Search Console
  • Additional controls for forecasting.

Google has yet to produce a planner that I have found suitable for handling my keyword research soup to nuts. I have always relied on a mixture of their planner and a Google Sheet. I would love for this redesign to change that.

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