Facebook Ads Manager for Everyone
Facebook is combining the powerful ad creation and editing features of Power Editor with the ease of use and familiarity advertisers love in Ads Manager.
This redesigned interface provides advertisers the tools they need to manage their business on Facebook successfully, no matter how complex, or simple, those needs may be. By combining Ads Manager and Power Editor we are simplifying Facebook’s ad buying ecosystem. This simplification reduces the tools advertisers need to learn, and allows us to focus our resources on maintaining and improving a single interface.
I am excited to see this change and am eager to get my hands on it. I've long questioned the lack of feature parity between Ads Manager and Power Editor, as it was never clear which situations called for which tool. And although Power Editor had some nice 'power features', the lack of realtime feedback on audience sizes made it a poor fit for many local advertisers.