Specifically, who is your business designed to serve? Let's find out everything we can about those people.
Perception is reality. What do people think about your business - and your competition? What should they think?
What do customers want from you? What promises do you make to them and are you keeping those promises?
What are the best ways to communicate your promise so that it is heard by your customers, with minimal distortion?
After the sell is done, does the ongoing relationship with your company continue to deliver on its promise?
No plan is perfect. With the proper reporting in place, you have the information you need to always be iterating