Approach

 
 
 
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PEOPLE

Specifically, who is your business designed to serve? Let's find out everything we can about those people.

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POSITION

Perception is reality. What do people think about your business - and your competition? What should they think?

 
 
 
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PROMISE

What do customers want from you? What promises do you make to them and are you keeping those promises?

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PROMOTION

What are the best ways to communicate your promise so that it is heard by your customers, with minimal distortion?

 
 
 
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PROCESS

After the sell is done, does the ongoing relationship with your company continue to deliver on its promise?

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POLISH

No plan is perfect. With the proper reporting in place, you have the information you need to always be iterating