FAQ

 
 

Working with new folks can be challenging, especially when you are not sure what to expect.  Having worked with dozens of clients, I have compiled a frequently updated list of the questions I commonly receive. 

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WHAT ADVERTISING NETWORKS DO YOU MANAGE?

I have extensive experience with Google Ads (Search, Display, YouTube), Facebook, Instagram, Microsoft Ads, Apple Search, Amazon, & LinkedIn. 

WHAT DO YOU CHARGE?

I operate through a traditional retainer model, with rates fluctuating based on the size & complexity of the work.  We would agree on a scope of work for each month and a predictable rate for that work. No surprise invoices or unpredictable costs.

As an independent, my overhead is virtually nonexistent. Subsequently, I am able to keep my rates very reasonable.

WHAT KIND OF COMMUNICATION SHOULD WE EXPECT?

Timely & clear communication. In addition to our monthly reporting calls, we communicate regularly through email and often share a Slack channel, too. While I won’t be in your office, it should feel like I’m just down the hall.

What is your ideal Partnership Look Like?

Partnerships typically work best with open communication and mutual trust.  If you do not trust me (or if I do not trust you), we are destined to fail. 

As a freelancer, are you going to flake on us?

I did not become a freelancer by accident.  This is my chosen profession, I absolutely love my work, and I am not going anywhere.  Subsequently, I am not secretly looking for a full-time gig, nor do I have plans to skip town as soon as things get comfortable.  I take my work seriously and thus will take your work seriously, too. 

What is the first step?

For clients who are getting started with PPC advertising, I will recommend a keyword research project. The purpose of this project is to outline the full opportunity available to you on Google Ads and other major networks. From there, we can collaboratively prioritize our focus to make the most of our ad spend budget.