Graduate to Senior-Led Paid Media

Traditional agencies are often built on a model of high-volume account management where senior leaders sell the deal, but junior trainees - who are often still learning the ropes - actually manage your spend. A Fractional Paid Media Partnership is a post-agency evolution. You are not hiring a vendor; you are integrating a senior-level architect directly into your team. Every strategic lever is pulled by a 15-year veteran with an MBA, not an intern.

The broken agency model creates a "systems ceiling" where the person managing your ads lacks the deep e-commerce experience to understand your specific margins and business goals. When accounts are set-and-forget or managed by junior staff, inefficiencies go unnoticed. My approach starts with a Senior-Level Audit to identify wasted spend - the invisible drain on your profits that traditional structures aren't incentivized to fix.

In a post-agency model, direct access is the standard. You will never be handed off. My "Direct Access Promise” ensures that I am your single point of contact and the person actually inside your ad accounts. This eliminates the telephone game that often happens between brand owners and agency trainees, ensuring total strategic clarity.

• Brands running Shopify stores
• Selling their own product (not a marketplace)
• $1M+ in annual sales and/or growing quickly
• My typical clients usually have 50k+ IG followers

In short: no. But let me know what your current plan looks like, and we’ll calculate something that makes sense for your shop and your goals.

As a company of one, I have limited capacity. I’m not growing an agency – I'm just super-serving a select roster of businesses. As such, I carve out capacity for those with whom I have a signed agreement, first-come, first-served.

I operate through a traditional retainer model, with fees determined by the size and complexity of the work. When we work together, we agree on a scope of work for each month at a predictable rate. No surprise invoices or unpredictable costs! Plus, as an independent consultant, my overhead is virtually nonexistent, which means reasonable rates for you.

Learn more about services here.

Paid media engagements last 12 months. For first-time customers, I offer a 6-month engagement to assess the partnership. Customers can end a partnership at any time by paying a small fee.

There isn't a channel I feel uncomfortable managing. Most of my clients have a paid ad foundation with Meta and Google, and are actively expanding to other channels including AdRoll, TikTok, Reddit, Snap, Hulu TV, and Pinterest.

I communicate timely and clearly, with a preference for asynchronous communication. In addition to our regular reporting calls, we communicate consistently through email and often share a Slack channel, too. While I won’t be in your office, it should feel like I’m just down the hall.

I’m hands-on with the accounts I manage every single day. You can also expect frequent communication in Slack or via email, as well as monthly dedicated reporting calls (bi-weekly where needed, like in busy seasons, transitions, etc).

I’ve got you covered. We can pair my Performance Creative Director offering with my deep network of creative pros who know how to deliver best-in-class assets.

If you feel like your brand has hit a ceiling and you’re tired of being just another number in a disconnected portfolio, you are ready to graduate to a more sophisticated model of paid media management.