Scalability Scorecard
Scale Beyond $3M with Smarter Paid Media
For Shopify brands hovering near $3M, this audit reveals the levers to reignite scalable, margin-positive growth.
Schedule Your Scalability Scorecard™
Perfect for brands that:
Feel like their growth has plateaued around $2–5M/yr in revenue
Are seeing rising CAC and decreasing ROAS across Meta or Google
Know they have a great product—but need smarter strategy to scale
Areas of focus:
Scale readiness
Profit-first paid media
Attribution clarity
Creative effectiveness
A single-source of reporting
What to Expect
The Scorecard is a free, 1:1 paid media and growth audit for Shopify brands stuck between traction and their next revenue milestone. It is expertly designed to uncover the friction points in your paid media, conversion funnel, and reporting systems - so you can scale with clarity, not chaos.
What Happens After You Schedule
📋 Access & Context
You’ll receive a short questionnaire to share key context about your current ad performance, business goals, and biggest challenges. This ensures he focus the audit on what matters most to your growth. Additionally - and subject to your prior approval - Rob will request read-only access to key accounts to review.
🔎 Deep-Dive Audit
Rob will analyze your ad account(s), creatives, conversion data, and contribution margins through the lens of profit-first growth. Expect actionable insights, not generic benchmarks.
📓 1:1 Review Session
You’ll get a 45-minute strategy call to walk through the audit findings, highlight the biggest missed opportunities, and outline a custom path forward for scalable, profitable growth. Clean & simple.
Happy Clients
We only conduct 4 free Scalability Scorecards per month. Most of Rob’s time is dedicated to his retainer clients—so if this is something you’re interested in, now’s the time to grab a slot.
Spots are limited
meet Rob
Your fractional paid growth partner – bridging the gap between ideas and execution.
Imagine a pro who provides an entire agency’s integrated support and expertise – without that “find an entire agency” feeling.
Rob Bettis is a seasoned paid media pro with 14+ years of experience partnering with brands with Shopify stores doing $3-8M in revenue – and looking for more.
Rob has seen it all: Running campaigns in up economies, down economies, through industry shifts, and the rise and fall of platforms (RIP Vine).
FAQs
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Yes, it’s 100% free.
There’s no hidden upsell, no pressure to sign a retainer, and no obligation to work together afterward. The audit is how I build trust and deliver value upfront. If it makes sense to continue the conversation, great—but this is about helping you get clarity, fast.
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About 45-60 minutes total.
You’ll spend 5 minutes filling out a short intake form before the audit. I’ll review your brand in advance, and we’ll go over findings in a 50-minute Zoom call. You’ll leave with actionable recommendations—even if we never speak again.
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For a full audit, I typically request read-only access to your Meta and/or Google Ads account, and optionally your Google Analytics or Shopify dashboard. If you’re not ready to grant access yet, we can start with a high-level review using your numbers and screenshots.
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Brands doing $2M–$10M/year in revenue who feel like growth has slowed, CAC is creeping up, or their ad results have plateaued. If you’ve outgrown beginner tactics but aren’t ready to build a full internal team, this audit gives you strategic clarity fast.
Not sure Yet?
📞 Schedule a 20-minute Discovery Call
Rob will talk through your goals and see if this audit would be a good fit.
