FRACTIONAL PAID MEDIA MANAGEMENT
Your Brand Deserves Senior-Level Paid Media. Here's What That Looks Like.
Every service Rob offers is built around one principle - your ad spend should make your business more profitable, not just bigger.
You've probably had an agency. Maybe you still do.
And you've probably noticed that at a certain stage of growth, the model starts to work against you. High volume. Junior managers. Reporting that tells you what happened - not what to do next.
Here's what a different better standard looks like:
Tier 1
The Growth Partnership
Best for Shopify brands building their paid media foundation.
You're investing in paid media and seeing early results - but you need senior-level guidance to make sure the fundamentals are right before you scale. This tier gives you direct access to Rob's expertise at a scope matched to your current stage.
Paid media strategy and management on two primary channels (Meta & Google)
Personal management of campaigns, optimization, and budget allocation - by Rob, always
Monthly strategy session and dedicated reporting
Dedicated Slack channel for direct access
Contribution margin-based targeting so every campaign is built around your real profitability
This partnership is right for you if:
You're running $1M–$3M in annual Shopify revenue
You're active on only two paid channels
You want senior-level oversight without the full-scale investment
Starts At
$2,495/mo
Tier 2
The Scale Partnership
Best for established Shopify brands ready for full senior-level leadership.
Your brand is generating real revenue across multiple channels - and the stakes are high enough that surface-level management is actively costing you money. This is the flagship engagement: full-scope strategic leadership built around your contribution margin targets and growth goals.
Full paid media strategy and management across all active channels
Personal management of every campaign, every optimization, every decision - by Rob, always
Transparent real-time reporting so you always know what's happening and why
Dedicated strategy session, every two weeks, aligned to your broader business goals
Dedicated Slack channel for direct senior-level access whenever you need it
Annual strategy and forecasting session to map your next season of growth
This partnership is right for you if:
You're running $3M+ in annual Shopify revenue
You're active on multiple paid channels
You've outgrown the traditional agency model and want a senior partner who truly owns your results
Starts At
$5,995/mo
Not sure which tier is right for your brand? The application takes two minutes and Rob will personally recommend the right fit.
Fractional Paid Media Management
Monthly Add-on
Performance Creative Director
Most brands know what creative is working. Very few understand why - which means they can't reliably reproduce it. This service closes that gap.
Advanced monthly creative reporting that goes beyond performance data into the why behind what's working
A steady flow of data-backed creative briefs your team can execute immediately - with curated inspiration included
Quarterly sessions aligned to your seasonal shoot calendar to maximize creative efficiency and asset lifespan
Full integration with your paid media strategy for tagging, testing, and optimization
Starts At
$1,450/mo
One-time Project
Conversion Rate Review
Traffic without conversion is expensive. Before you scale, make sure your site is built to convert.
Section-by-section audit of your highest-traffic pages
Tailored CRO recommendations grounded in proven ecommerce best practices
A Figma file of recommended UX changes your developer can implement directly
Strategies to improve both conversion rate and average order value
A dedicated review session to walk through every finding and answer every question
$3,450
One-time Project
Product Feed Data Optimization
Your product feed is the foundation of your Shopping campaigns. If it's not optimized, you're leaving high-intent traffic on the table.
A comprehensive audit of your current product feed
Recommendations to expand your footprint in relevant, high-converting product searches
A customized product segmentation framework for smarter campaign targeting
$1,950
Additional Ways Rob Can Help Your Brand
Each service below can be layered into an active fractional partnership.
Not Ready for the Full Service?
If you're not quite ready for my full-service offering, The Profit Audit™ is the perfect place to start. This one-time project provides a clear diagnosis of where your ad spend is working - and where it isn’t.
You’ll receive quick wins you can implement immediately to reduce waste, along with a prioritized action plan so your team knows exactly what to fix and in what order.
Plus, you’ll gain creative and audience insights specific to your brand's current performance, along with honest strategic recommendations from a 15-year veteran - no templated reports or skeezy sales ploys here.
If you’re not ready for the larger service, book a Profit Audit today!
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